The Blockbuster Event

As discussed in class, an attempt to create a successful blockbuster by a studio is often accompanied by cross-over promotion in an attempt to create a cultural event. Everything from flash mobs to happy meals are used in an attempt to create a success.

Your task is to find cross-over promotion for a film (trailers, ads and billboards, unless novel, do not count) and discuss their purpose using the key concepts of media.

Provide video or images of the promotional items that you find.

Todorov's Narrative Structure

Choose one of your favourite film and break it down using Todorov's 5 stages of narrative. Use specific detail from the film to support your answers. Point form is fine.

Also, provide the trailer for the film on your blog.

The Hays Code

Which of the codes presented in the Hays Code do you feel were strange or unnecessary? Which do you feel should still be adhered to? Explain using examples from current films.

Media has social and political implications

Consider the "In Yoda Was Trust" article read in class earlier this week. What does this movement reveal about our society? Be specific in your ideas.

Masculinity in the Media

Using Youtube or other sources, find an example of how males and masculinity are portrayed in today's media and link to your blog. Then, using your media triangle, describe how this piece of media is constructed and the reality that is being constructed.

Try to incorporate the media concepts that we have discussed in class thus far.

Media Concept #5

Consider your personal values that you examined in class. Find a piece of media from the web that you feel agrees with your values and ideologies (preferred reading). In a short paragraph explain how the media text reflects those values and post the media to your blog. Advertisements, films, music, etc. would all be acceptable.

OR


Consider your personal values that you examined in class. Find a piece of media from the web that you feel disagrees with your values and ideologies (oppositional reading). In a short paragraph explain how the media text does not reflect those values and post the media to your blog. Advertisements, films, music, etc. would all be acceptable.

Feb 13/12
Key Concept #4- Media have Commercial Implications

There is a lot of controversy over corporate sponsorship in schools. Where would you draw the line? Describe the kinds of sponsorship agreements you think would be acceptable. Which ones do you think would be exploitive?